"Social isn't literal."

That was a sentiment shared with me this morning on a team meeting.

We were discussing social assets what images need to go where, and tactics to convert to the site. Then someone said the sentiment above, and the entire conversation changed.

After 12(-ish) years in this space, with constant demand on RIO and proving CLV of social content, I forget to have fun.

Social is one of the few spaces that meld storytelling and statistics. We often forget the storytelling and community management in favor of statistical insight.

On this Monday I offer a (hopefully) helpful reminder...social isn't literal.