The scientific evidence is compelling.

The mind retains information better if you absorb small amounts that are repeated after a time.

Which suggests information overload is like gulping too much water - it goes straight through leaving no trace. And if memory is like that, then awareness is too.

Spaced repetition - shipping small amounts frequently - is more likely to retain awareness than a weekly tome.

Is daily too much? For some it might be. But research suggests that the more often engaging content is produced the more positive the reaction. Weekly is better than monthly. Bi-weekly is better than weekly.

But that's just the benefits for the audience.

The Theory of Constraints - as well as Agile, Lean and who knows how many other approaches - all focus on the minimum viable product. Produce the smallest amount you can that's a viable product. Then ship, and move to the next.

Try this test: start now and write 2100 words.

How did you go? If you're like me, that's a gulping challenge - one I'll fail at more often than succeed. And even if I succeed the quality won't be high without a lot of work.

Now let's try the sipping alternative.

Write three hundred words, and do the same thing for the next seven days. Many find that much easier. For me, the quality improved out of sight.

And with a little further work, I can even stitch those seven articles together to create the long-form version.

Sipping. It's the new gulping. Try it out for yourself.