Writing is such a beautiful way of expressing oneself. A kind of music that flows from the brain and fingers, much like playing the piano I shall practice here in public. I hope that inspires you to DO the thing instead of waiting until you are perfect at the thing. I've waited too long...
I hear over and over again from clients how the ROI on ads is hardly worth the effort or the expense.
I get it. I feel that way, too. They’ll be a reel or tok or graphic that performs gorgeously, we’ll throw money at a painstakingly created post and then, crickets…ugh.
SO FRUSTRATING.
Now? Every time a client starts to talk about getting into ads and worrying about their budget, I say, WAIT! Let’s try this…
“Sprint” posting - double the number of posts for a couple of weeks (learn more about this on my podcast, your creative GPS)
Short form video with your face in it - humans love to see other humans… yup, that simple
Short form video without your face in it - the algo still loves it since it’s video
Think of it like this… you are “spending“ your time instead of actual dollars.
It’s an extremely effective way of growing your accounts and even doing a bit of discovery marketing to learn who is responding and if you can engage with them, why they responded.
Use those precious and hard-earned dollars in other ways.
IMHO, booking sessions with a biz coach, joining an accountability cohort, join a group or taking a Skill Share class is a much more effective way to use those dollars especially if you are just beginning your entrepreneurial journey or just a few years in.
To me, it’s like learning about wine. The more you learn, the more you realize how much you don’t know! But that’s what is FUN!
Enjoy your journey of learning and growing.