Everyone wants to go viral.

But 99% of the time it's a bad marketing strategy.

5 reasons you should think twice before trying to go viral.

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#1: You're not ready to go viral!

If you don't have enough products or manpower to service all hundreds of thousands of people DO NOT TRY.

It will ruin your reputation.

And can break your business.

We've seen this happen!

#2: Your audience will hate you

Ok, hate is strong!

But they certainly won't fall in love with you.

Viral posts don't build deep, long-lasting relationships.

Much better to exclude the masses and focus only on your perfect people.

#3: People won't remember you or your brand.

When we see viral posts we focus on the content.

We don't pay attention to the person or brand who shared it.

We *might* remember your post but we won't remember that it was you who created it.

#4: Organic virality ruins your paid traffic

Retargeting your engaged audiences with ads is a wise move.

But it's essential they are the right people.

Viral posts = increase costs ads

You'll be spending 💰 on people who don't care about your business.

#5: Going viral kills your organic marketing.

Growing a broad audience of people who don't care about your business means your engagement rate will tank.

Which means your reach will tank.

So your perfect people won't see your future content.

And then they won't buy from you!

TL;DR - Your aim should never be to go viral

• It'll break your business

• Your audience will hate you

• You won't be remembered

• Your costs will soar

• It'll kill your marketing