We've been marketing on social media since 2009 and created content for more clients than we can count.

What most people don’t know?

We use the same 3 posts every time.

🧵👇

Positioning posts

These posts make the business the obvious choice for their perfect people.

They make it clear:

• What you do

• Who you do it for

• Why they should pick you

E.g.

• Tips and advice

• Testimonials and UGC

• Values & personality

• Experience & credibility

Problem-solving posts

These make the reader think you're talking to them...

"Are they listening to my conversations?"

Identify the problem and offer the solution e.g.:

• Tutorials & how-to guides

• Tips to solve common issues

• Explainers

• Recommendations

Promotional posts

These posts help people take action to:

• Visit your website

• Listen to your podcast

• Join your list

• Buy your stuff

... etc

Positioning posts and problem-solving posts can also become promotional posts.

Just add a CTA!

These ones will give you some inspiration:

All successful social media marketing can be created with this one framework:

We call it The 3P Content Framework®

In order to use it make sure you:

• Use all 3 types & don't rely on just 1

• Start with a compelling hook

• Add a strong CTA

Voila. Your content is sorted!

TL;DR - 3 posts that will help you create content that converts, in less time, with less stress!

The 3P Content Framework®

• Positioning posts

• Problem-solving posts

• Promotional posts

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