People think social media management is:

• Creating something in Canva
• Putting it on Instagram
• Leaving 5 comments on another post

What it actually is:

• Creating a social media marketing strategy
• Understanding what the audience is struggling with

• Building brand loyalty

• Sales

• Engaging with the right people

• Analysing competitors

• Building relationships with influencers

• Social listening

• Dealing with questions & complaints

• Analysing data

• Reporting to clients

• Googling image sizes for platforms

• Trying not to get sucked down a TikTok rabbit hole

• Working on weekends

• Trying to explain to your parents what you do for a living.

Over and over again