The cost of living crisis means most British families will be at least £1000 worse off each year.

And it's a scary time to be a freelancer. Typically we're the first to be let go, despite marketing being the most important part of a businesses future.

"Stopping marketing to save money is like stopping a clock to save time" Henry Ford

But when they've made it through a global pandemic and now have the cost of living crisis looming on the doorstep, you can't blame them for being cautious.

Freelance social media marketers who empower businesses through this tricky time are the ones who will survive and thrive.

Businesses need you now, more than ever.

• Social media marketing has never been more crucial.

• Platforms are changing almost daily and it's hard to stay up to date.

• iOS14 has changed the way people manage ads.

• Businesses need to be front of mind now more than ever.

By helping small business owners to overcome all these frustrations, you'll ensure they can keep the lights on and provide for their families.

Here's how to help small businesses in 2022:

1:1 support

As a freelancer, you have the luxury of being able to support anyone, from anywhere. So 1:1 support can be in person or virtual.

Businesses often have small issues holding them back. Like not understanding the functionality of platforms. Needing more insight into their analytics or wanting to know what to do to improve results.

A 1:1 session with an expert like you will leave a client empowered to move forwards.

Group training

A masterclass or workshop helping a business to master one key marketing strategy or tactic will make a huge difference to their business.

What should you teach? That depends on your audience. Look at your comments, DMs and FAQ's to pick a topic. Then test your audience's interest before taking bookings.

'Done with you' services

Even if they can't outsource the whole service, a business can still benefit from you looking over their shoulder and giving intermittent advice and support over a period of time.

Offering these services helps a business continue to thrive in times of adversity and you'll be gratefully remembered for the positive impact you had on their team and family.

Let us know if you're worried about how this will impact you?