There's a huge problem arising amongst freelance social media managers.

We were baffled to discover that freelance social media managers are outsourcing their own social media marketing. Which is bad in itself. But when we learnt they are outsourcing to VA's and trainees we were even more stunned.

Freelance social media managers should never outsource their own social media marketing!

You're giving social media marketing a bad name!

Freelance social media managers are forever complaining about clients who don't value their service.

But it's hardly a surprise that business owners think social media marketing is simple. Just posting a photo on Instagram. When they're seeing first hand that that is what the experts think too.

You're making yourself look bad.

By outsourcing your own social media marketing you're telling people you're too busy to manage your own marketing and they're asking themselves:

"How will you have time to manage mine? Did you outsource yours to someone better than you? In which case, I'll hire them instead."

If you outsource your own socials, you can only ever expect two results:

• They make you look bad.

• They make themselves look good.

Neither is a good look for a freelance social media manager expecting a client to pay them good money for social media marketing.

By outsourcing your social media marketing you are risking the most valuable asset in your business. Your platforms are your portfolio where you show off your marketing expertise. That's what people look at when considering if you are the right person to hire.

And if the person you've handed them over to is doing a great job, they look like a better option than you!

If I discovered my mechanic didn't service his own car I'd question why and want to hire whoever does. We'd say the same to any freelance service provider. Outsourcing the thing you're known for is a terrible business decision.

We know you're busy and you want to grow your business but this is one non-negotiable.

Outsource something else. Not your own marketing.