One of the quickest ways to get burnt out from social media marketing is by constantly looking for new ideas for your posts. That's why repurposing needs to form part of your content strategy.

Unfortunately, most social media marketers aren't doing this and are causing themselves a whole lot of unnecessary stress!

Repurposing your content is essential

• The truth is there is no new content! Most ideas are just a new version of something someone saw elsewhere.

• Searching for new ideas constantly means you're not recognising what's already working and will therefore be likely to miss key trends for your industry.

• New content is expensive! Not just in a financial sense, but also with the time it takes to create.

But by mastering these three repurposing methods you can save time, money and become a master content creator!

Step 1: Repurpose existing content

People consume content in different ways, at different times of the day. So while a blog might work best when shared via Facebook on a Friday evening, you might also get great results by repurposing it into short TikToks.

Map out all the content you already have and repurpose it.

Emails can become Reels, Blogs could be used as inspiration for Live Broadcasts or carousels and podcasts can be turned into audio soundbites for TikToks or used for caption inspiration.

Your whole audience will never see all your content

Step 2: Repurpose other people's content

Just because someone else said it, it doesn't mean you can't too!

By curating other people's content you can position your brand as the expert by explaining what it means and how it impacts your audience.

Step 3: Repurpose your best content

Whatever has worked before can work again. Check your insights and reshare your best content. Without any tweaks!

Quick, simple and effective

Now you know how to effectively repurpose you'll never get content burnout again!