There are a lot of books about how to stand out in your market & 'niche down'

Not to mention all the articles, tweets, podcasts and courses.

But the best book I've found is A Marketer's Guide To Category Design by Category Pirates.

Once you've read this book, you will never look at niching the same way again.

Most people think you need to find an existing niche and fit your business into it.

This book debunks that theory entirely.

Almost all niching advice regurgitates the same information to help you stand out from the competition.

This book helps you realise there shouldn't be any competition!

This is not your typical boring business book; the examples and storytelling keep you hooked throughout.

If you are at all interested in how to stand out & get hired as a freelancer, I can't recommend this book enough.

(And if you've read it, do you agree? What other book would you recommend for beginners?)