When you're marketing a business on social media you only have a split second to win someone over.

People have really short consideration spans and want to make decisions in split second. If they can't decide, or it takes too long they quickly move on. So everything about your social media presence needs to help them quickly get the information they need.

Without adding an extra click.

Unfortunately, most people fail to do this and they lose people's interest before they've ever had a chance to win them over.

But with a few simple tweaks, you can make sure that you never miss an opportunity to make a great connection. The important thing to remember when making these tweaks is that they are not set in stone, you can change them anytime. But they will make a whole heap of difference to your results.

#1: Tell me WHAT you do

People are selfish and they don't care about you!

But, when they land on your profile they want to know exactly what it is you can help them with. But they're busy and distracted so they won't go out of their way to find out. Make it easy for them to see what you do and more importantly, what you can do for them!

#2: Tell me WHO you do it for

Your socials should repel more people than they attract!

Scary I know, but by being clear in who you serve you make it far easier for people to self-identify if you're right for them. Plus you'll become well known and get recommended by more people. The riches really are in the niches.

Putting your audience first and making it easier for them to make decisions will always have a positive effect on your marketing.