Digital Brain

The Digital Brain is everything Typeshare knows about what you think and what you have written. It is built from your published posts (your Typeshare posts plus your imported X, LinkedIn, Threads, Instagram, Substack and website or blog history), the notes and links you add, and your answers to topic interviews.

Typeshare reads each piece, pulls out the separate ideas inside it (called insights), and sorts them into topics. Every insight is marked as either personality (something only you could have said) or commodity (something anyone in your field could say).

You and your agents write from the Digital Brain. The Ideas panel on the Write page suggests posts from it, and agents draw on it so what they make sounds like you. Typeshare does not invent your opinions or stories: the Digital Brain is your own thinking, collected in one place.

Click Digital Brain in the left sidebar. It opens at /2/brain.

On a phone, the Digital Brain fills the screen. Tap All posts at the bottom to open the list of everything in it, or tap a bubble to open that topic.

A new Digital Brain shows Build your Digital Brain with up to seven tiles instead of bubbles. There are no sections, topics or Brain Score yet; they appear once the brain has something to learn from.

• From X, From LinkedIn and From Threads: import the posts you have already published. If the account is not connected yet, the tile connects it first; then you confirm it is your account and the import starts. A tile disappears once that account is already feeding your brain.
• From Substack: import the posts you have published on Substack (see "Can I import my Substack posts into my Digital Brain?").
• From a website: import the posts on your blog or website, like a WordPress site (see "Can Typeshare learn from my WordPress site or blog?").
• Write a post: opens Write. Posts you publish from Typeshare are read into your brain too.
• New Topic: add a subject you know about, then get interviewed on it.

While an import runs, the page says it is importing your posts and fills in on its own. While pieces are being sorted it says Reading what you have published…. If an account has no recent posts, the page suggests writing a post or adding a topic instead.

The quickest start is importing an account you already post from. If you are new to posting, add a topic with New Topic and answer a few interview questions.

Topics are the subjects you write about, like "Personal finance" or "Remote work". Typeshare creates them from what it reads, and you can add your own with New Topic.

Sections group related topics together. On the Digital Brain page, each bubble is a section. Topics that have not been placed in a section yet float as their own bubbles, and the page shows "Sorting new topics into sections" while that happens.

Each bubble shows its Brain Score, number of insights and number of pieces when you hover over it. Click a bubble to open it in the panel on the right. Click the same bubble again, or empty space, to go back to all your posts.

• Size: by default, a bigger bubble has a higher Brain Score. You can switch it to engagement in the Filter menu under Size bubbles by (Brain score or Engagement).
• Color: a deeper orange means more of that section is personality (your own stories, opinions and lessons) rather than commodity.

The legend in the bottom-left corner of the page explains both.

That bubble gathers every personality insight in your Digital Brain, from every topic: the stories, lessons, opinions, insights and life facts only you could have written. Click it to see them all. You can filter them by kind with the All, Story, Lesson, Opinion, Insight and Life fact buttons.

It only appears once your Digital Brain has at least one personality insight.

1. On the Digital Brain page, click Share in the top right. It shows once your Digital Brain has bubbles.
2. The Share your Digital Brain window shows a preview of the picture: your name, your Brain Score, topics and insights, your bubbles, and the Typeshare logo in the bottom-right corner.
3. Style it:
   • Theme: pick Typeshare, Midnight, Ocean, Forest, Grape or Mono.
   • Colors: click Brain or Background to choose your own colors.
   • Shape: Landscape (good for X and LinkedIn) or Square.
   • Topic names and Connections: turn the bubble names and the lines between bubbles on or off. Turn off Topic names if you would rather not show what your topics are.
4. Click Download to save it as a PNG, or Copy to copy it, then paste it straight into a post.
5. Post on X or LinkedIn:
   • If that account is connected to Typeshare, it opens a new post in Write for that platform with the image attached and some text to start from. Edit it, then publish or schedule it like any other post.
   • If it isn't connected, it copies the image and opens X or LinkedIn in a new tab with some text filled in. Paste the image into the post. If your browser can't copy images, the image downloads instead; attach it to the post.

The picture shows your whole Digital Brain as it is right now. If you filtered the page by platform, the picture shows that platform only. The Typeshare logo is always on the picture.

1. On the Digital Brain page, click Filter in the top right.
2. Under Platform, pick All, LinkedIn, X, Threads, Instagram (once Instagram feeds your brain), Substack, Websites (once you've imported a website) or Typeshare.

The graph and the post list then show only pieces from that platform. Your choice is remembered next time. If a platform shows nothing, the page says "Nothing from X yet" (or LinkedIn, or Typeshare). Set the filter back to All to see everything.

Note: a post you published from Typeshare to X, LinkedIn, Threads or Substack counts once, as a Typeshare post. It shows under Typeshare, not under X, LinkedIn, Threads or Substack. The same words posted more than once (on two platforms, or again later) show as separate posts linked by Posted N times, and count once toward your Brain Score. Substack shows the posts you imported with Import > From Substack.

With no bubble selected, the panel on the right of the Digital Brain page shows Your Digital Brain: your total Brain Score, the personality and commodity split, a row of platform icons, and All posts.

• The platform icons (X, LinkedIn, Substack, Websites once you've imported one, and Typeshare) each show how many posts from that platform are in your Digital Brain. Hover over one (or tap it) to see whether it's synced or still importing. Websites also lists each site you've imported, with its posts, when it last synced and when it syncs next, and a Remove button (see "How do I remove a website from my Digital Brain?" in the imports help). On the right is the total number of pieces.
• The number next to All posts is how many posts your Digital Brain holds. With a filter on, it's how many match.
• Use the sort menu (top right of the list, Latest to start) to order posts by Latest, Oldest, Top Brain Score, Most engagement, Most views, Most likes, Most replies, Most reposts or Most bookmarks.
• Under the heading, pick a type: All, Short Form, Threads, LinkedIn Posts, Long Form, Atomic Essays, Carousels or Other. Next to the sort menu, the date menu (Any time to start) picks Last month, Last 3 months, Last year or Over a year ago.
• The same type, date and sort filters are on every topic's page, under Posts in this topic.
• Switch between Posts and Answers at the top of the list. Answers shows your topic interview answers as question sets.
• Click a post to see where it was published, its performance, its Brain Score and the insights Typeshare found in it.

On a phone, tap All posts at the bottom of the screen.

With no bubble selected, look at the platform icons in the panel on the right of the Digital Brain page. Each icon shows how many of that platform's posts are in your Digital Brain. A dot on the icon means it needs you (orange) or is importing (blue); a faded icon isn't connected. Hover over an icon (or tap it) to see:

• "Importing…": the import is still running. The count goes up on its own.
• "Synced 3h ago": that platform is in and kept current. New posts are read every day.
• "Not connected": click Connect to connect the account, confirm it's yours, and its posts come in.
• "Disconnected": the account was connected before. Click Reconnect.
• "Not imported yet": click Import and confirm the account.
• "Paused" or "Import failed": click Resume or Retry.
• Typeshare shows the posts you published from Typeshare ("Reading your posts…" the first time).

X imports your last year (up to 1,000 posts), and LinkedIn, Threads and Instagram your last two years (Threads and Instagram up to 1,000 posts), so older posts can be missing. For older X posts, upload your X archive.

Under All posts on the right of the Digital Brain page (or Posts in this topic when a topic is open), click Short Form, Threads, LinkedIn Posts, Long Form, Atomic Essays, Carousels or Other. Click All to see everything again. On a narrow screen, scroll the types sideways.

• Short Form: single posts on X, Threads or Bluesky.
• Threads: posts with two parts or more.
• Long Form: X Articles, Substack newsletters, blog posts and Medium stories.
• Carousels: LinkedIn document posts and decks.
• Other: things you added with Import > Paste text, Notion pages, and anything that isn't one of the others.

Under All posts on the right of the Digital Brain page (or Posts in this topic in a topic), open the Any time menu and pick Last month, Last 3 months, Last year or Over a year ago. Or set the sort menu to Oldest to start from your earliest posts.

Type in Search your posts above All posts on the right of the Digital Brain page (or above Posts in this topic). The same box is in the Digital Brain panel in the editors.

Search stays inside what you've picked: the topic that's open, the type tab (Short Form, Threads and so on) and the Any time menu. To search everything, pick All and Any time on the Digital Brain page with no topic open.

Results come in order of best match, one per post:

1. Posts with your exact words, in that order.
2. Posts with all your words.
3. Posts about the same idea in other words.

Posts with your words show while you type; the rest join a moment after you stop. To find only posts with an exact phrase, put it in quotes, like "morning pages". Clear the box (or press Escape) to go back to the full list.

Click its bubble on the Digital Brain page. The panel on the right shows that topic's Brain Score, its personality and commodity split, and Posts in this topic, with the same sort options as all posts.

The Answers tab in the topic shows your interview answers for that topic, plus the Teach your Digital Brain about [topic] button to start a topic interview.

1. On the Digital Brain page, click the post to open it.
2. In the panel on the right, click Remix at the top.

A new draft opens on the Write page with the post exactly as it was published. Edit it and post or schedule it like any other draft. The original post is not changed.

• X posts and threads, Threads and Bluesky posts, LinkedIn posts, Instagram captions and Substack Notes open as a short-form draft: the same words, the same thread breaks, and its images. A video post (an Instagram Reel, an X or Threads video) brings its video; an Instagram carousel brings all its pictures, with the caption as the text.
• Long forms you published outside Typeshare (Substack newsletters, X Articles, Medium stories) open as a new long form in the Long Form editor: the same title, subtitle, cover, words and images.

You can also do this without leaving the editor: in the Short Form editor, click the brain icon at the top right to open your Digital Brain beside the post, then click Remix on any post to put it in the editor. The Long Form, Atomic Essay and Deck editors have the panel too, with Copy on each post. See the writing help for how that works.

A long form you published from Typeshare has Edit instead, which opens the piece itself in its editor. Other posts you published from Typeshare have both Remix and Edit. Atomic essays, decks and notes you pasted in don't have Remix. Videos and LinkedIn documents aren't copied into the draft; add them again from Media if you want them.

1. On the Digital Brain page, click New Topic (top right, or the New Topic tile on an empty brain).
2. In "What do you want to explore?", type the topic, for example "Personal finance".
3. Click Create topic.

The new topic opens right away. Typeshare then checks your existing posts for anything that belongs in it; the legend shows "Categorizing existing posts" with a percentage while it works.

A new topic with nothing in it yet is a good place to start a topic interview. The Add a topic button on the Getting started page opens this same New Topic box.

1. On the Digital Brain page, click the topic's bubble to open it on the right.
2. Click the ⋯ button at the top right of the topic panel, then Rename topic.
3. Type the new name (up to 80 characters) and click Save, or press Enter.

Your answers to its interview questions and the posts filed under it stay with the topic under its new name.

Only topics you added yourself can be renamed. Topics Typeshare made from your posts have no ⋯ button.

1. On the Digital Brain page, click the topic's bubble to open it on the right.
2. Click the ⋯ button at the top right of the topic panel, then Delete topic.
3. In "Delete "[topic]"?", click Delete topic to confirm, or Cancel to keep it.

Deleting removes the topic and your answers to its interview questions from your Digital Brain. Posts that were filed under it stay in your Digital Brain and are sorted into other topics. It can't be undone.

Only topics you added yourself (with New Topic, Getting started, or a Ship 30 onboarding day) can be deleted. Topics Typeshare made from your posts have no ⋯ button: they come from what you've written and are rebuilt as your brain is sorted.

1. On the Digital Brain page, click Import in the top right.
2. Choose Paste text.
3. In Add knowledge, paste your writing, a transcript, or a link. Add a title if you like (optional).
4. Click Add to brain.

If you paste only a link, the dialog says "Will fetch this page" and Typeshare reads that page. Otherwise it reads the text you pasted. You'll see "Added. Your brain is reading it now." It is then tagged and sorted into a topic like everything else, which can take a minute.

Your own stories, opinions and lessons count the most.

The Import menu always has From Substack, From a website or blog, Paste text and Upload files. From X and From LinkedIn only show while that account is not yet bringing posts into your Digital Brain. You can also ask one of your agents in its chat to add a link or text to your Digital Brain. It will check with you first.

Yes. On the Digital Brain page, click Import in the top right and choose Upload files (or switch to Upload files at the top of the Add knowledge box).

1. Click Choose files or drop them here and pick as many files as you like, or drag them onto the box. PDF, Word (.docx), text (.txt) and Markdown (.md) files work, up to 50 MB each.
2. Click Add N files to brain.

Each file becomes its own piece, titled with the file's name, and is tagged and sorted into a topic like everything else. A tick shows next to each file once it's added. A very long file goes in as several parts ("part 1 of 3"). Once in your Digital Brain, your agents and writing tools can draw on it, the same as pasted text.

If a file can't be added, the reason shows under its name, for example "No text in this PDF. It may be scanned pages (pictures of text)." A scanned PDF holds pictures of pages, not text: run it through a text-recognition (OCR) tool first, or paste the text with Paste text. Older Word files (.doc) need saving as .docx first.

Yes. Connect Substack in Settings → Channels and every post you've published, on each publication you write for, comes in on its own (up to 500 per publication, newest first, paid posts included). Importing needs Substack connected.

To start it again (it didn't start, or the last import failed): on the Digital Brain page, click Import in the top right and choose From Substack (on an empty brain, click the From Substack tile; or hover over the Substack icon in the panel on the right and click Import or Retry), then Import my posts.

The import runs in the background, so you can close the window. It says "Importing your posts from [publication], newest first (up to 500)…". The legend at the bottom of the Digital Brain page shows Substack under "Your Digital Brain is working". When it's done, it says "Imported your posts from [publication]. New posts are read every day." If it failed: "The last import failed. Import again to retry."

• Posts you published to Substack from Typeshare are already in your Digital Brain as Typeshare posts, so they're skipped, not added twice.
• Posts already imported are never added twice, so Import again is safe.
• After the import, Typeshare checks your publications once a day and adds new posts.
• To see only these posts, choose Filter > Substack.
• Your Substack Notes come in too (see "Does the Digital Brain import my Substack Notes?" in the brain imports help). Discussion threads and restacks are not imported.
• If it says "Your Substack login has ended", reconnect Substack in Settings → Channels, then click Import again.

Yes. Typeshare can read the posts on your website or blog, learn your ideas and voice from them, and your agents can turn them into social posts. It works with WordPress, Ghost, Medium and any site with an RSS feed or a sitemap, and other sites are read page by page.

1. On the Digital Brain page, click Import in the top right and choose From a website or blog (on an empty brain, click the From a website tile).
2. Paste your site's address, like https://yourblog.com, and click Find my posts. If your posts are on their own page, paste that page's address, like https://yoursite.com/blog.
3. Check what Typeshare found: your site's name, about how many posts it has, and a few of the newest titles. If more than one person writes on the site, pick your name under Which posts are yours? (or All authors).
4. Click Import posts.

The import runs in the background, so you can close the window. It says "Importing your posts from [site], newest first…". When it's done, it says "Imported your posts from [site]. New posts are read every day." If it failed: "The last import failed. Import again to retry." To retry, open From a website or blog again with the same address.

• Up to 500 posts are read per site, newest first (200 on sites read page by page, like Ghost, Squarespace or Webflow). New posts are added once a day after that.
• You can import more than one site: each one is its own import.
• To see only these posts, choose Filter > Websites.
• Each piece shows your site's name and icon, and links to the post on your site.
• Members-only posts usually aren't readable from outside, so they may be left out.
• Substack addresses go through Import > From Substack instead. Posts on Typeshare are already in your Digital Brain.
• If it says "We couldn't find any posts at that address", try the address of your blog's page (like https://yoursite.com/blog) instead of your home page.

It depends on where the piece came from:

• A post you published from Typeshare (agent posts too): open it (click its card), then click Edit at the top of the panel on the right. In the editor, delete the post or click Convert to Draft (in the ··· menu, or the green Published button's menu): either removes it from your Digital Brain. Its insights and their share of your Brain Score go with it. Only published posts are in the Digital Brain.
• A topic interview answer: on the Answers tab, open the question set, click ⋯ next to the answer, then Remove and confirm in "Remove this answer?". While you're still answering a set, you can also press Back to the question and choose Skip. Either way it's removed from your Digital Brain.
• An imported X, LinkedIn, Threads, Instagram, Substack or website post, or text, a link or a Notion page you added with Import > Paste text: open the piece (click its card), then at the bottom of the panel on the right (under the piece on a phone) click Remove from Digital Brain, then Remove in "Remove from your Digital Brain?". Its insights and their share of your Brain Score go with it. An imported post won't be imported again, and Typeshare stops tracking its stats; the post itself stays on X, LinkedIn, Threads, Instagram, Substack or your site. To fix a link that brought in the wrong text, remove it and add the article again as pasted text.
• A topic you added: open it, click ⋯ at the top right, then Delete topic (see "How do I delete a topic I added?").

Disconnecting an X, LinkedIn or Threads account does not delete the posts it already imported. See "What happens to my Digital Brain if I disconnect X, LinkedIn or Threads?" in the brain imports help.

Open the piece in your Digital Brain, click Remove from Digital Brain at the bottom of the panel on the right, then Remove to confirm. Then add the article back with Import > Paste text, pasting the article's text instead of the link.

No. Typeshare does not write for you from nothing. The Digital Brain holds your own thinking: your posts, your notes, and your interview answers. Topic interviews ask you questions so you do the thinking. The Ideas panel suggests what to write about and shows the material each idea came from, but when you open an idea, the draft starts with only its title. You write the post.

Agents you hire work the same way: they repurpose what is already in your Digital Brain rather than making up opinions for you. See the agents help for how agents draft and publish.

Typeshare is built on Nicolas Cole's framework of commodity and personality content.

• Commodity content is what anyone in your field could say: general advice, frameworks, how-tos and widely held opinions. If you covered your name, nobody could tell you wrote it.
• Personality content is what only you could say: your stories, lessons from your own experience, opinions you own, and specifics from your work and life.

Both matter. Commodity content shows you know your field. Personality content is why people follow you. AI can produce commodity content endlessly, so personality is what sets you apart.

In the Digital Brain, every insight is tagged one or the other. Personality insights are worth 2 Brain Score points and commodity insights 1. Topic interviews have a Commodity round and a Personality round so you can add both.

Click a post on the Digital Brain page to open it. The panel on the right shows:

• Remix (a new draft from the post) and, for posts you published from Typeshare, Edit (opens it in its editor).
• Its Views, Likes, Replies and Reposts, added up across every platform it went out on, and its Brain Score. Hover the Brain Score to see how much of it came from your own takes (personality) and how much from common knowledge (commodity). Imported posts show the numbers from when they were imported. When the post has numbers from more than one platform, tabs above them (All, then one per platform) switch between the total and each platform's own numbers. A small line under the numbers says when they update next (Typeshare reads them about 2 hours, 1 day, 3 days and 7 days after the post went out; X also hourly on its first day), or Final numbers with the date of the last reading once the 7 days are over.
• Published on: every place the post lives. Click one to open it there.
• Posted N times, when you posted the same words more than once (on another platform, or again later): each time it went out, one line each with the platform, date and views, and the total views next to the heading. Click a line to open that one here. Only the first time counts toward your Brain Score.
• At the bottom, how to take the post out of your Digital Brain.

The × in the top right closes it.

Typeshare reads a post's numbers about 2 hours, 1 day, 3 days and 7 days after it went out (X posts also every hour until midnight UTC on the day they went out). Open the post in the Digital Brain: the line under its numbers says when the next update is, like Next update in 3h. After 7 days it says Final numbers and the date of the last reading, and the numbers stop changing in Typeshare. With platform tabs, pick a tab to see that platform's next update.

LinkedIn's links to your pictures and videos stop working after about a month, so Typeshare keeps its own copy of each one, made within an hour or so of the post coming into your Digital Brain. Until that copy is made, or if LinkedIn's link has already expired, the video shows its preview picture and This video can't play here. Watch it on the post, which opens the post on LinkedIn. Typeshare keeps trying to copy it, and it plays here once the copy is made.