Taylor Wallace
/taywall
Writing about my journey getting sober, building tech companies, and pivoting into a simpler life owning and operating dog daycares
Taylor Wallace
3y ago
Hi, my name is Taylor and I’m an alcoholic and an addict. If you can eat it, drink it, or smoke it and it makes you feel good, I want it and I want as much of it as I can get until I can't stop. Substance abuse disorder, the "ism", call it whatever you want.
I should probably be dead.
But Tampa Bay…you saved my life.
Because of the recovery community here, I haven’t felt the need to pick up a drink or a drug since November 10th, 2014. And today, I get to be more than an alcoholic. I’m also a loving son, partner, friend. I’m a local small business owner. I’m a super average, marathoner, triathlete and golfer.
When I tell people my story, they often say: “Wow! You must have so much a lot of will power.”
I promise you my story isn't about will power. Ask my girlfriend about my relationship with french fries. Instead, I have community. Because the opposite of addiction isn’t sobriety or fitness or health: it is love and connection with other people like me. That’s what saved my life.
We’re here tonight to raise money for that: to help the phoenix build love and connection and community locally that does and will save lives like mine. The money you donate tonight will stay here and hopefully inspire more stories of recovery like mine in our community.
I come from a really loving family. I don’t have any major trauma, I had an idyllic child hood. But something about my brain and my environment conspired to make me obsessive at a young age. I also experienced feelings of otherness, awkwardness, loneliness, and discontent for almost as long as I can remember.
When I found drugs and alcohol at the age of 16, those two ticks of the mind converged. Alcohol promised to relieve that loneliness and became my joy and my purpose.
I spent the next 8 years largely obsessed with drinking and doing drugs.
In 2012, I moved to Tampa from New York City, convinced that New York was the problem. Get out of that crazy city, pay less income tax. Everything would be fine.
My first night here, I found McDittons Irish Pub, and realized New York wasn’t the problem. My first two years here, I worked and I drank, and I increasingly didn’t recognize myself. I hated who I was, who I’d become. I was constantly embarrassed by my behavior, and I felt so alone in my inability to change. And looking back, having heard and learned so much about recovery, it’s so clear to me now how close I was to ruining my life.
I thought about sharing a bunch of dumb drunk stories, but frankly, my drunk stories aren’t that interesting. I was a sad excuse for a young man, ashamed of who I was, unable to live life on life’s terms. I started to understand that maybe the booze was the root of my problems, and I looked around, and was blessed to see people living here who didn’t drink. A coworker dragged me into the recovery community in Tampa Bay.
Immediately, people of all shapes, sizes, colors, occupations, and backgrounds embraced me as one of their own. They slowly taught me how to live sober. At the time, I didn’t think you could do anything fun without booze. Connecting with other people in recovery further along in their journey showed me that I could do anything in recovery. Community gave me a purpose. I was one of the young guys in early recovery who had a car, so I’d give other young guys in early sobriety rides. I met my best friend because we have a share love of the 90’s boy band Hansen’s song “MMMMBop”. We’d blast it and joy ride on Friday nights after work. We still blast it frequently, 8 years later.
I found joy and life again.
And that’s really what we're here to do tonight with this fundraiser for the phoenix. We can welcome anyone that's curious about sobriety in, and we show them they can go to a concert or a crossfit class without a drink, they can blast mmmbop and be silly, and they can connect with other people like them, and find meaning, purpose, joy, and life again.
A few years into sobriety, I left Tampa and spent three years traveling and exploring recovery communities around the world. During that time, I connected with a sober fitness community, like what we’re building here with the Phoenix, and I went from a Pack a day smoker to a marathoner. Community once again, saved my life.
And while my travels were incredibly exciting, I found that what we have here in Tampa Bay is really special. So I eventually came back, and I started a growing dog day-care business with the MmmmBop guy, Paws ‘n’ Rec, bring us your dogs. We’ll play them some Hansen. I’m so proud to be living and building and supporting others in recovery here through the work we’re doing with the phoenix. And I dont feel Lonely or discontent ever anymore.
Enough about me. Back to you Tampa Bay…
Everyone here tonight looks awesome.
Now about half of you here have a cocktail in your hand, and God bless you for that. Seriously, those in recovery out there love that you can drink responsibly.
The other half, those of you sipping on water, we know each others stories.
At one point, we couldn't stop drinking, we couldn't stop doing heroin, or smoking meth. We tried on our own. It didn't work.
Most of us should be dead and we know this because so many of our friends are dead.
Those of us who survive, who rise, recover, and live don't do so in isolation - we do it by connecting with one another and finding joy, meaning, and purpose together.
The Phoneix is designed to make those connections more accessible to anyone struggling from substance abuse. Our goal this year is to raise $1M. With that money, we’ll be able help some 4,000 people to find new path ways toward recovery. Together we can show anyone struggling with substance abuse that sobriety delivers everything drugs and alcohol once promised that 16 year old lonely kid.
Your contributions tonight all stay here locally and will go towards building that, so bid high and bid often to support our efforts and strengthen our community and save more lives like mine.
With that, I’d like to propose a toast! Raise your glasses.
People often joke that raising a glass of water is bad luck. What you may not understand is how much community, how much work, and how much good luck it took for many of us to be able to raise this water tonight. The only reason my life is the way it is is because of Tampa Bay, so cheers to you.
Taylor Wallace
4y ago
Naming and trademarks are a HUGE pain for new business owners.
If you're starting a company, buying a #SMB via #ETA, founding your first #startup, or just a lurker on #SMB twit, here's a helpful guide on the ins and outs of names. 👇🏼
Is your biz B2B or B2C?
If B2B, your name probably doesn't matter much. You'll want something unique, but go take a look at any big B2B business and you'll see sexy names ≠ killer brands. Look at top market cap companies: Johnson & Johnson, Saudi Aramco, Berkshire Hathaway...
For B2B, pick a name that works. Get the trademark, own the URL, and forget about it. @a16z is a fine name because normal people don't need to remember it.
In B2C, BRAND MATTERS. We live in a world of slick design people want to remember. The rest of this thread is for you.
Big consumer brands all have great, trademarked names and URLs: Apple. Tesla. Amazon. Meta. Visa.
Short. Sweet. Simple. Sexy.
It's really hard to build a great consumer brand without a good name.
But Finding and owning a great name is a HUGE pain.
Trademark 101: you can use any name you want for anything, but if you infringe on someone else's mark, they can sue you to stop and for damages. Don't own a mark - someone can start using your name and you can't do much about it.
In most industries, someone has already used and trademarked the obvious names. Even in the late 90's and early 2000s, countless internet companies came up with the weird names we know today: Uber, Facebook, Google, because trademarks for things like "Apple" were taken.
I own dog daycares...good luck finding a dog pun you can trademark. I've spent the better part of two years and a lot of legal bills looking for a name we can own. Here's how to start your search:
Start with google. If you can't find a co with your name, you might be in luck. Try to buy the domain or some derivative of it on godaddy.com. For consumer businesses, the .com helps, but you can add articles or the name of your service. "THEdogs.com"
From there, the USPTO is your friend (sorta...they'll take 12 months to reply to applications). Search their database for existing or similar trademarks. https://www.uspto.gov/trademarks/search.
If you can't find anything, you might be closer to getting a name you can use.
At this point, I HIGHLY recommend engaging an IP attorney. Big fan of https://stantoniplaw.com/ but I bet @SMB_Attorneyhas some great recs. I've filed many trademark applications on my own...I wish I hadn't. Using a good IP attorney will save you time, money and heartache.
The Attorney will run a more formal search and help you prep your application. Then, enjoy a 9-12 month wait time to see if you're approved.
In the interim, you can start using your name if you have a high degree of confidence you're not infringing on anyone else's trademark. But careful...if you do, you could get sued by the mark holder.
I've used a mark while waiting for approval from the USPTO and waited to use a mark until we had approval. What's best for you depends on your situation. It's also worth asking the lawyers about "common law rights" which I'm not smart enough to explain.
You can also use your name: "Tay Walls' Dogs" - that mitigates anyone saying you're infringing on a mark. Sometimes the path of least resistance is best for #SMB. But remember, sexy names are helpful.
What's ultimately most important is understanding if you need brand equity and the paths to build it. Finance pros will remember "Berkshire Hathaway" - normal people/retail investors are more likely to remember @Fidelity.
If you're operating locally, in a relatively confined single state geography, "Bob's Tacos" will probably get you where you need to go. If you want to go global, you need @chipotle.
Finally, don't pay someone else to help you come up with a name. You're smart enough to figure this out and branding agencies will run the same google searches and brainstorming sessions you can do on your own.
Naming is hard - if you're B2B don't stress it. If you're B2C do the work, but be smart about it. And if you liked this thread, give me a follow @taywall.
PS. Not a lawyer, not legal advice, go hire a good one.
Taylor Wallace
4y ago
Mindfulness for Creators + Career Obsessed Planners 101.
I've spent 10+ years in tech and finance obsessing over the present and the future.
And I believe the only way to find peace is to live in the here and now.
Here's how to do both at the same time🧵👇
Most self-help programs, meditation frameworks, and mental health hacks share the same advice: live in the present to reduce stress and anxiety.
That's hard to do when you're trying to pick the next great crypto bet or devise the next great Doritos commercial.
As Ram Dass said, “be here now, doing this now, now” and expand consciousness.
If you’ve practiced mindfulness, you’ll hopefully have experienced the power of the now. All we can ever control is what is happening at this moment.
If you've had any success, you've probably thought about the past (your own, and the world's) to make decisions today that lead to a future you imagined for yourself and the world...
AND...nearly all of the problems we think we have are based on the future and the past.
On some level saying “what if” represents a lack of faith in powers greater than myself. “Should have” is then playing God, an attempt to manage and control the most uncontrollable thing in the universe - the past.
Neither is wise or earnest.
If all I do is sit on the meditation pillow and absorb the present, I can’t solve any of the big problems in the world that need solving.
I won’t save any money, advance in my career, or learn from the mistakes of the past to build a better future.
I’ve worked in tech and finance, two fields where you attempt to learn from the past and plan, create, and profit from the future.
It's daunting to live in the present moment when you’re trying to harness history and potentiality.
I spend a lot of time in spreadsheets, looking at financial projections and past performance.
At that moment, I’m obsessing about the future and the past.
But actively - I’m here now, entering data into a cell, coming up with equations now, now.
You can find flow and immerse yourself in action that is ABOUT the past or the future. The action is happening now.
That’s not playing what-if or should have - that’s real and important present-day work.
I run marathons and triathlons. They require a TON of thinking about the future.
You don't get to 26.2 miles without a plan. So you find a program that spans over 16 weeks.
And you run every day, losing yourself in the present moment.
That builds to the finish you imagined.
Turn the past and the future into present moment actions.
Obsessing over "what if" or "should have" steals my current joy.
Reviewing past performance or writing down my goals IS living in the present moment.
So how do you live in the present while learning from the past and planning for the future?
You focus the past and the future on the data that lives in a single cell in a spreadsheet.
You turn planning and retrospection into current-day action.
If you enjoyed this, check out more of my writing at https://typeshare.co/taywall
And follow me @taywall
Taylor Wallace
SMB Ownership
4y ago
Most self-help programs, meditation frameworks, and mental health hacks share the same advice: live in the present to reduce stress and anxiety. As Ram Dass said, “be here now, doing this now, now” and expand consciousness. But how do you do that while also trying to plan for your future and learn from your past?
If you’ve practiced any form of mindfulness, attempting to live in the present moment, you’ll hopefully have experienced the power of the now. All we can ever control is what is happening at this moment. Nearly all of the problems we think we have are based on the future and the past.
“The secret of health for both mind and body is not to mourn for the past, nor to worry about the future, but to live the present moment wisely and earnestly.”
― Bukkyo Dendo Kyokai, The Teaching of Buddha
What if?! I should have…
On some level saying “what if”, running doomsday scenarios through my anxious mind, represents a lack of faith in powers greater than myself. “Should have” is then playing God, an attempt to manage and control the most uncontrollable thing in the universe - the past. Neither is wise or earnest. But if all I do is sit on the meditation pillow and absorb the present, I can’t solve any of the big problems in the world that need solving. I won’t save any money, advance in my career, or learn from the mistakes of the past to build a better future.
Spreadsheet in the Moment
I’ve worked in tech and finance, two fields where you attempt to learn from the past and plan, create, and profit from the future. It can be a bit daunting to live in the present moment when you’re trying to harness history and potentiality.
I spend a great deal of time in spreadsheets, looking at businesses' financial projections and past performance. At that moment, I’m obsessing about the future and the past. But actively - I’m here now, entering data into a cell, coming up with equations now, now. I’m manipulating information second by second. I’m in flow and fully immersed in the action. That’s not playing what-if or should have - that’s real and important present-day work.
Work in the Now
Turn research and planning into present-day actions. Obsessing over what I could have done differently or worrying about what might happen steals my current joy. Reading about historical trends or actively writing down my goals for the future and what actions I need to take on a daily basis to get there IS living in the present moment.
So how do you live in the present while learning from the past and planning for the future? You focus the past and the future into a single cell in a spreadsheet. You turn planning and retrospection into current-day action. From that, the lessons of the past create powerful tools we can use today. And the actions we take now can change the world tomorrow without pulling us out of the joy we’re capable of experiencing in the here and now.
Taylor Wallace
4y ago
We live in a world of infinite choice. If you’re a millennial, growing up you were likely told you can be anything you want to be. I was long paralyzed by that endless choice. What if I should have been a doctor? Should I go back to law school before it’s too late? How old is too old to go and get an MBA?
Sometimes I wondered, wouldn’t life be simpler if I came from a long line of tradesmen and my destiny was just to be another generation of brick layers.
Instead, I was left with near-constant decision-making remorse. If I would have just studied something else, dated someone else, lived somewhere else, my life might then be perfect. It’s a great recipe for unhappiness despite all the beauty and joy that comes from the decisions I have made.
So I’ve learned to let go of decision-making remorse. It’s a lot like buyer's remorse. I obsess over backpacks, watching endless Chase Reeves reviews (if you’re looking for a new bag, he’s your guy). When I order a new one, if it’s not perfect, if it’s not everything I ever thought a backpack could be, I instantly regret it and send it back. I return to youtube and start looking again for perfection.
But there is no perfect bag and no perfect life. There are just lots of bags, in all different shapes and colors, for all sorts of activities. Some are great for travel, others for walking around town. I’m also allowed to own more than one bag - they’re not cheap, but they’re not Ferraris either.
Instead of returning things now, I make a decision and let it rip. I do the same thing in life. I watch the reviews, I do the research around big life decisions just like I do when trying to buy a new bag. Then, I come to a conclusion, make the decision, live in that, and don’t look back.
I can always make another decision when the circumstances change. That's the beauty of bags and decisions - you can have more than one. I don’t need to regret the choices I’ve made that got me here. Who knows, maybe if I had been a lawyer, I’d be dead!