Analytics

On a computer, click Analytics in the left sidebar, under Schedule. It is not one of the phone home tiles: on a phone, go to typeshare.co/2/analytics in your browser.

Under the Analytics heading is a row of tabs. Each one has its own address, so you can bookmark it.

• Overview: four cards (Views, Engagement rate, Followers, Posts), a big chart you can switch to any number, and Top posts.
• Content: which topics work best on each platform, and every post in the timeframe under Posts. Topics come from your Digital Brain, which sorts every post by what it's about. Without a Digital Brain yet, it shows how each format, day and time of day does instead.
• Audience: your followers on each platform, how fast each is growing, and what each platform's readers do.
• Newsletter: your Substack subscribers and each issue's opens, clicks, free signups, paid subscriptions, estimated revenue and where its readers came from.
• Brain: your Brain Score over time, split into personality and commodity points, the kinds of ideas in your brain, and every post that added to it.

Under the tabs:

• Last 30 days: what every number and chart covers, with its dates beside it. Click it to pick the last 7, 14, 30 or 90 days, 6 months or 12 months, or set your own From and To dates under Custom and click Apply. Changes compare with the same number of days just before.
• Platform: show only one platform (X, LinkedIn, Threads, Bluesky, Substack or Instagram). A post that went to several platforms counts on each with that platform's own numbers, and Followers shows that platform's followers. The Newsletter tab is always Substack newsletters, so it shows Substack there instead of the platform picker and has no Format filter; the other tabs keep the platform and format you picked.
• Format: show only Short Form, LinkedIn Post, Long Form, Atomic Essay or Deck posts.
• Topic: show only posts about one of your brain's topics. It appears once your Digital Brain has sorted your posts.
• Publication: with more than one Substack publication connected, show only one publication's newsletters and its subscribers. Picking a publication switches Platform to Substack, and picking any other platform sets it back to All publications.

Two years. A custom timeframe can start any day in the last two years and end any day up to today. A long timeframe takes a moment longer to load.

• Click a card on Overview to open its chart larger.
• In the big chart, each point is that day's own number. Pick a number from the menu (views, engagements, likes, replies, reposts, saves, words written, Brain Score…). The list beside it splits that number by platform, format, day or time: click a row to narrow the chart to it.
• Click any post (in Top posts, the Brain tab's posts or a Newsletter issue, or a square in the Content tab's topic grid for its top post) to open it in the same window as in your Digital Brain: the post itself, its numbers on each platform, its Brain Score and where it was published. A post you published a moment ago opens once your Digital Brain has read it.
• In the tables, click a column heading to sort by it.
• Click a card on Audience for its chart. Followers and New followers split by platform; the cards for one platform don't.
• Updated (next to Analytics) shows when your numbers were read. Click it to read them again.

Click Remix at the end of a post's row in Top posts (on Overview) or Posts (on Content). Typeshare copies the post, word for word, into a new draft and opens it in the editor: a short post in the Short Form editor, a newsletter or article in the Long Form editor. A post you published a moment ago can be remixed once your Digital Brain has read it.

Yes. Open Ty (bottom right) on the Analytics page; he puts his glasses on. Ask things like "What worked best this month?", "Which platform is growing fastest?", "What should I post more of?" or "How did my newsletter do?". Ty reads the same numbers as the page (posts, platforms, formats, topics, days, followers, newsletter issues and Brain Score), compares them with the timeframe before, and gives you a short summary with one thing to try next. Ask about another timeframe ("the last 90 days") and he reads that instead. You can ask him from any page, not only Analytics.

Click Run a scenario (top right of Analytics) and open the Scenarios tab. Drag Posts a week, or click the number beside it and type any number, then set how much you write yourself and whether posts go out at your best times. The cards show where your followers, views and Brain Score would land against your current pace. The slider goes up to three times what you post now. Brain Score grows by what your own posts have added on average. These are estimates from the timeframe you picked, not promises.

All of your writing, the same posts your Digital Brain has: posts published through Typeshare (by you or your agents) and the posts your Digital Brain imported from your X, LinkedIn, Threads, Bluesky, Substack and Instagram accounts. A post sent to several platforms through Typeshare counts once, with its numbers added up across them. Each post counts on the day it went out, in your own timezone. Imported posts show the numbers your Digital Brain last read for them.

A post's views, likes and replies count on the day you published it. Typeshare reads each post 2 hours, 1 day, 3 days and 7 days after it goes out, so the last week keeps going up for a few days.

LinkedIn and Bluesky don't share views with Typeshare, only likes, comments and reposts. Views come from X, Threads, Instagram and Substack. The engagement rate only uses posts that have views.

Pick Followers in the big chart's menu. Platform shows each account's followers and how they changed. Topic and Format show your new followers by the posts that likely brought them: each day's new followers on a platform go to that platform's posts from the 3 days before, more to the ones with more engagement. It's an estimate, because platforms don't say which post someone followed you from. New followers on a day with no recent post show as No recent post.

Follower counts start the day after you connect an account in Settings > Channels. Typeshare counts them once a day from then on, and platforms don't share follower counts from before that. Substack counts your email subscribers. See "Where can I see my follower growth?" in the connecting accounts help.

On the Newsletter tab's Issues table, Free signups counts the people who subscribed for free because of that issue, and Paid counts the paid subscriptions it brought. They are separate: a paid subscriber isn't also counted as a free signup. Est. revenue is what Substack estimates those paid subscriptions are worth, in dollars, the same number as an issue's stats page on Substack. The Est. revenue card adds it up over the timeframe.

It fills in once Substack is connected in Settings > Channels. Every newsletter on your connected publications counts, whether you published it from Typeshare or straight on Substack, going back two years. Typeshare reads each issue's stats from your Substack dashboard: sent, opens, clicks, free signups, paid subscriptions, estimated revenue and where its readers came from. A newsletter you post on Substack itself shows up once your Digital Brain has imported it, and its stats follow within the hour.

Yes. When Typeshare first finds a newsletter that's more than a week old, it reads its stats from Substack once, so your archive has opens, clicks and signups too. Newer issues are read 2 hours, 1 day, 3 days and 7 days after they go out, like every other post.

Brain Score over time counts each piece on the day it went into your Digital Brain, so it starts at zero before you had one. Posts imported from your accounts count on the day they were imported, not the day you first posted them.

Every piece that added points to your Digital Brain. On the Brain tab, the posts list shows what each of your posts added, its main kind of idea (story, lesson, opinion, insight or life fact) and how much of it is personality. See the Brain Score help for how points are worked out.

Analytics counts every post in your Digital Brain: posts you publish through Typeshare and the posts it imports from your connected accounts. If it's empty, connect your X, LinkedIn, Threads, Bluesky, Substack or Instagram account in Settings > Channels so your Digital Brain can import your posts (it can take a few minutes), or publish a post from Typeshare. Numbers for a new post show once Typeshare has read them, about 2 hours after it goes out.